About Us


An entertainment company led by, Sandro Rosario, cariñosamente known as Sandro NYC.  A New York native that has witnessed the Latin Music industry’s growth successively into an array of musical genres; a list of genres to which he has evolved with himself. Whether it’s Merengue de Calle or the Merengue he grew up with, born to Dominican parents, the rhythms that makeup his childhood memories are now an essential part of what move and drive this industry veteran to succeed.   The endless cyclic change that the industry offers has never posed a challenge to Sandro, as the industry shifts, so does he. Allowing him to master the art of  (new) artist development and the ability to tap into untouched market. He has worked and collaborated with many artists, participated in world-renowned music tours, such as the CuervoTon music tour during his Wu-Tang Latino days as the Marketing Director.   His secret? He claims it to be simply an innate “hunger and faith in young-fresh talent... and of course (my) network”    Sandro Rosario is not only ready but also eager for the launch ParkEastMusic(TM).  The ParkEastMusic(TM) team will be offering Artist Management, Marketing Portfolio Consulting, On-line Reputation Management, Booking Services and more importantly as a whole…Success! 

Booking Requests

Phone *
Date *



Sandro Rosario


Yanaie Benitez

General & Demos

Yrving Florentina